什么是隐私保护？
What is Privacy Protection?
隐私保护可以保护一个人的信息，避免落入公司、黑客、政府机构和其他组织的手中。隐私保护的定义因人而异。每个人对隐私的定义都不尽相同，因此他们认为自己的隐私受到了真正保护的安全级别在很大范围内。
Privacy protection is keeping the information which one person to avoid falling into the hands of companies, hackers, government organizations, and other groups. The definition of privacy protection varies from person to person. Each person has different expectations of privacy, so the level of security they need to feel that their privacy is truly protected ranges greatly.
为什么需要保护隐私？
Why Privacy Protection is necessary?
隐私保护可保护个人数据免受可能想要利用它的人们的侵害。最小化数字足迹使人们更难利用个人及其数据。
Privacy protection keeps personal data protected from people who may want to exploit it. Minimizing the digital footprint makes it more difficult for people to take advantage of a person and his/her data.
电子商务运营商必须有清晰的隐私保护声明
ECommerce Operators Must have a clear Privacy Protection Statement
它应该说明如何收集，处理，存储，共享和保护通过与网站的交互而收集的客户的个人和经常敏感信息。
It should explain how to collect, handle, store, share, and protect customer's personal and often sensitive information gathered through their interactions with a website.
提供四项基本功能
To serve four basic functions
- 通知用户有关私人数据收集及其使用方式的信息。
Inform users about private data collection and how it’s used. - 为用户提供选择退出数据收集的选择。
Provide users with the choice to opt out of data collection. - 让用户访问收集的数据或质疑其准确性。
Let users access the collected data or contest its accuracy. - 向用户保证其数据的安全性。
Reassure users that their data is safe and secure.
电子商务数据的保护
Ecommerce Data Protection
数据保护是所有网站所有者应注意的法律领域。
Data protection is an area of the law all website owners should be mindful of.
如果您打算收集有关网站访问者的个人信息，则需要根据英国《数据保护法》进行注册。
If you intend to collect personal information about your website visitors, you will need to be registered under the Data Protection Act, UK.
在美国，联邦贸易委员会（FTC）是监管电子商务活动的主要机构。这包括许多电子商务活动的法规，例如商业电子邮件，在线广告和消费者隐私。
In the United States, the Federal Trade Commission (FTC) is the primary agency that regulates ecommerce activities. This includes regulations for a number of ecommerce activities such as commercial email, online advertising and consumer privacy.
电子商务网站所有者应熟悉的另一个组织是PCI（支付卡行业）安全标准委员会。该组织提供了用于处理和存储客户财务数据的安全标准和法规。
Another organization that ecommerce site owners should become familiar with is the PCI (Payment Card Industry) Security Standards Council. This organization provides security standards and regulations for handling and storing your customer’s financial data.
在线保护客户的隐私
Protecting Your Customer’s Privacy Online
如何收集和保留客户的个人信息是一个大问题。您可能获得的一些个人数据包括客户的姓名、地址、电子邮件地址，以及可能的信用卡和其他类型的财务信息。
How to collect and retain personal information about customers is a big issue. Some of the personal data you will likely obtain would include a customer’s name, address, email address, and possibly their credit card and other types of financial information.
如何处理客户财务数据
How to Handle Customer Financial Data
支付卡行业合规性是许多研究电子商务法规的人所熟悉的术语。作为电子商务网站的所有者，您需要了解的标准之一是PCI DSS标准，它是支付卡行业数据安全标准的简称。所有组织，包括在线零售商，在存储，处理和传输信用卡数据时都必须遵循此标准。
PCI compliance is a term familiar to many people researching ecommerce regulations. As an ecommerce site owner, one of the standards you will need to know about is the PCI DSS standard, which is short for Payment Card Industry (PCI) Data Security Standard (DSS). All organizations, including online retailers, must follow this standard when storing, processing and transmitting credit card data.